Burna Boy Tops Spotify’s 2025 Most-Exported Nigerian Artists as Afrobeats Dominates Globally
Burna Boy has reaffirmed his dominance in Nigeria’s global music rise by leading Spotify’s 2025 list of most-exported Nigerian artists. The ranking, released in Spotify’s annual Wrapped report, underscores the increasing worldwide influence of Nigerian music and its expanding cultural footprint.
The list features some of the country’s biggest stars, with Tems, Rema, Ayra Starr, and Wizkid following Burna Boy—showing how a small group of artists continues to set the global standard for Afrobeats and its evolving subgenres.
Despite their distinct sounds—from Rema’s pop-driven Afrobeats to Tems’ soulful, atmospheric style—these artists enjoy massive international appeal, powered by streaming platforms and a growing global fan base.
Rema’s hit “Calm Down,” featuring Selena Gomez, maintained its position as the most-exported Nigerian song for the third year running. Its sustained global popularity highlights a rare level of longevity in today’s fast-paced streaming era, proving how deeply Nigerian music has become embedded in global playlists.
Spotify’s 2025 Listening Insights
Beyond music, Spotify data shows that Nigerians are increasingly using digital audio for more than entertainment. Podcast listening surged by 97% in 2025, while podcast creation grew by 48%. Much of this growth is driven by faith-based content, with spiritual, motivational, and reflective podcasts topping the charts.
Nigerians spent over 1.3 billion hours on Spotify in 2025, a milestone fuelled by rising interest in local talent. Domestic music consumption rose 82%, and global Afrobeats listening climbed 22%, confirming the genre’s expanding global influence.
What You Should Know
Davido’s “With You,” featuring Omah Lay, became the most-shared track on social media platforms, illustrating how viral audio continues to shape music discovery. Daily music streams increased by 23%, showing how deeply digital listening is woven into everyday life.
Spotify also introduced a new metric called “Listening Age,” revealing that the average Nigerian listener is 25 years old—a demographic that strongly influences global music trends.
According to Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, Nigeria’s 2025 Wrapped reflects a music landscape that is “thriving,” with listeners embracing rising stars alongside legendary acts.
As Wrapped 2025 rolls out, Nigerians can see how their engagement continues to shape a sound now resonating far beyond the country’s borders.
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