Nigerian Music Video Directors with 100M+ YouTube Views You Should Know
Nigeria’s music industry has rapidly become one of the world’s most influential creative exports, with Afrobeats now dominating global pop culture.
The Afrobeats ecosystem is not only shaping trends but also driving significant economic impact. PwC estimates the genre contributes around $2 billion annually to the $26 billion global music economy. Within Nigeria, the industry is valued at $1.8 billion and is projected to grow to $14.8 billion by 2025.
While superstar artists often capture international headlines, a new generation of Nigerian music video directors has been instrumental in expanding the industry’s global reach. Known for their cinematic, story-driven videos, these directors have helped Nigerian music resonate with audiences worldwide. Some of their videos have individually surpassed 100 million views on YouTube, highlighting both their creative influence and revenue potential.
By setting higher production standards, these directors have transformed Nigerian music into a polished, internationally competitive product. Their work has paved the way for brand partnerships, global collaborations, and increased demand across diverse markets, further cementing Nigeria’s place in the worldwide music scene.
8. Director Pink
Director Pink, born Praise Onyeagwalam, has rapidly become one of the standout visual innovators in Nigeria’s fast-expanding creative industry. As founder of Pinkline Films, she entered the scene in 2020 with Philomena and quickly gained national attention with Chike and Simi’s Running To You, which became the most-viewed Nigerian music video in the first half of 2021.
Her versatility has positioned her as a sought-after collaborator across Afrobeats, gospel, and contemporary pop, working with artists including Wizkid, Mercy Chinwo, Lil Kesh, and Oxlade. Pink has also expanded into narrative content, producing the short horror film Lady Koikoi in 2021 a modern take on a popular Nigerian folktale.
Her videography continues to grow with high-visibility projects such as Egwu (Chike ft. Mohbad), Abracadabra (Wizkid, Skiibii, Naira Marley & Rexxie), and Hard to Find (Chike ft. Flavour).
7. Perlinks
Abdulrasaq Adebayo Babalola, known as Perliks or A Perliks Definition, is a Nigerian music video director who began his career at the age of 17. Initially aspiring to be a footballer, doctor, or pilot, his career path changed when he accompanied his father, TELEMOON, a veteran Fuji music video director, to a shoot.
This experience sparked his interest in videography, and he began learning video editing before transitioning into directing.
Perliks’ early career saw him directing music videos for his friends in 2012, after he gained skills from his father. As he got bored with video directing, he ventured into photography, promising to make a statement in the field.
He achieved significant success, gaining recognition for his creative photography before returning to video direction.
6. Clarence Peters
Clarence Abiodun Peters has become one of the most influential creative forces behind Nigeria’s booming music economy. As a director, filmmaker, and cinematographer, Peters has shaped the visual identity of modern Afrobeats, directing some of the most iconic videos of the past decade and helping export Nigerian music to global audiences.
From Tiwa Savage’s Eminado and P-Square’s Alingo to Wizkid’s breakthrough Pakurumo and Olamide’s culturally defining Durosoke, Peters’ work has set a high bar for visual storytelling. His portfolio also includes Chidinma’s Kedike, Banky W’s Yes/No, Solidstar’s Skibo, and Davido’s Dami Duro, each becoming key markers in the artists’ careers. Even Wizkid’s Ojuelegba a tribute to his Lagos roots benefited from Peters’ raw, grounded visual approach.
Beyond directing, Peters is the founder of Capital Hill Records, where he has nurtured talents like Chidinma and Illbliss. His creative leadership continues to influence Nigeria’s entertainment landscape, reinforcing Afrobeats’ global momentum.
5. Dammy Twitch
Dammy Twitch has emerged as one of the most commercially influential directors in Nigeria’s creative economy.
As founder of Polar Films Production and Kadiri Studios, he has built a production network that attracts global brands including Google, Oppo, Coca-Cola, Nestlé, Infinix, Tecno Mobile, Bet9ja, and even The Tonight Show Starring Jimmy Fallon.
His music video credits span some of Afrobeats’ biggest names—Davido, Mayorkun, Falz, Omah Lay, Zlatan, DaBaby, Yung Bleu, and Simi cementing his reputation for high-impact visuals with international resonance.
In 2023, Twitch expanded his creative range with his first feature film, I Hate It Here, a deeply personal project exploring the long-term emotional toll of domestic violence. The film signaled his transition from music video powerhouse to broader cinematic storyteller.
His influence earned him a spot on Forbes Africa’s 30 Under 30 in 2022.
4. TG Omori
- Kizz Daniel Buga-268M views
- Bandana” by Fireboy DML ft. Asake-173M views
- CKay – Love Nwantiti (ft. ElGrandeToto) [North African Remix-143M views
TG Omori born ThankGod Omori Henry has rapidly become one of the defining visual architects of the Afrobeats era. Starting his career at 16 and becoming Nigeria’s youngest professional filmmaker by 20, the Cross River–born director has reshaped the creative economics of the country’s music industry.
Omori’s rise accelerated in 2018 as he delivered genre-spanning visuals for Olamide, Wizkid, Burna Boy, Kizz Daniel, Fireboy DML, Falz, Timaya, and Naira Marley. By 2019, his work dominated major music platforms including MTV, Soundcity, and Trace. Standout videos such as Naira Marley’s Am I a Yahoo Boy, Olamide and Wizkid’s Totori, and the award-winning Soapy cemented his reputation for bold, culture-shaping storytelling.
His influence extended globally with the North African remix of CKay’s Love Nwantiti, amassing tens of millions of views within weeks. Omori has since delivered hit visuals including Teni’s Billionaire, Burna Boy’s Odogwu, and Fireboy DML’s Champion.
3. Meiji Alabi
Meji Alabi has become one of the most globally influential visual directors in the Afrobeats ecosystem. Born in London in 1988 and raised across the UK, Bahamas, and Texas, Alabi brought a multinational perspective to his craft long before entering the industry.
A first-class graduate of Accounting and Finance from the University of West London, he co-founded JM Films in Lagos in 2014, later expanding his footprint through Priorgold Pictures.
His breakout came the same year with Seyi Shay’s Murda, earning MTV Africa nominations and establishing him as a rising creative force. Alabi has since built an elite portfolio, directing visuals for Burna Boy’s On the Low, Gum Body, and Monsters You Made, and co-directing Beyoncé’s Grammy-winning Brown Skin Girl a milestone that amplified his global profile.
2. Director Kay
Aremu Olaiwola Qudus, widely known as Director K, has quickly emerged as one of the most innovative visual strategists in Afrobeats. Starting his career in 2015 by shooting videos on an iPhone, he broke into the mainstream with Teni’s Case in 2018 and Skiibii’s Sensima.
By 2019, he had co-founded PriorGold Pictures, a production company specializing in high-impact music visuals and commercial content.
His rise accelerated with Burna Boy’s Wonderful and Sauti Sol’s Suzannah, both earning Afrimma nominations. Director K won The Headies’ Best Music Video in 2020 for Davido’s 1 Milli, but his defining moment came with Wizkid and Tems’ Essence, the first African song to chart on both the Billboard Hot 100 and Global 200 and a Grammy-nominated global hit.
His portfolio includes Rema’s Bounce, Timaya, Zlatan, and Adekunle Gold, alongside commercial work for DStv, Kellogg’s, and Havana Club.
1. Daps
- Migos – “Bad & Boujee-1.3B views
- Davido Fall-319M views
- Wizkid – “Come Closer” (featuring Drake)-160M views
Daps, born Oladapo Fagbenle, has become one of the most commercially successful music video directors bridging Afrobeats and global hip-hop.
The Nigerian-born British filmmaker entered the industry after an early career as an NCAA basketball player at Campbell University and Bellarmine University, where he earned both undergraduate and graduate degrees.
His transition from sports to media proved decisive: after early production work in New York and London, Daps moved into directing in 2013 and quickly built a portfolio that resonated across continents.
His global breakout came in 2016 with Migos’ Bad and Boujee, a cultural phenomenon that propelled him into the top tier of video directors. He followed with high-impact visuals for Migos (T-Shirt, Slippery), Kendrick Lamar (King Kunta), Stormzy (Big for Your Boots), and Iggy Azalea (Black Widow). Daps also shaped Afrobeats’ modern visual identity with Davido’s Fall and Wizkid’s Come Closer.
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