TECNO Unveils “Power Your Moment” Campaign as AFCON 2025 Global Partner

TECNO Unveils “Power Your Moment” Campaign as AFCON 2025 Global Partner

TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, has launched its flagship 2025 brand campaign, “Power Your Moment,” a continent-wide initiative celebrating the passion, creativity, and defining achievements that shape Africa’s biggest sporting event.

The campaign showcases how TECNO’s expanding AI ecosystem empowers young Africans to capture, create, and elevate significant moments in their daily lives. The brand is rolling out a rich blend of creative content, immersive fan experiences, and youth-focused digital engagements across AFCON host cities.

Musical Brand Film and Joeboy Collaboration Lead the Campaign

At the centre of the rollout is TECNO’s new musical brand film—also titled Power Your Moment—a vibrant narrative illustrating how the brand’s AI-powered ecosystem naturally supports and enhances pivotal moments in the lives of young Africans.

Amplifying the campaign’s cultural resonance is Afrobeats star Joeboy, who serves as the TECNO Power Moment Featured Artist. His original soundtrack and youth influence anchor the emotional spirit of the initiative.

A Campaign Rooted in a New Generation’s Ambition

TECNO says the campaign is built on a core insight: Africa’s young population is entering a defining era marked by determination, ambition, and a refusal to be boxed in by traditional limitations. The brand aims to empower this generation with world-class AI technology that accelerates their growth.

TECNO’s new brand film highlights four core emotional pillars—Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity—each illustrating how the TECNO AI ecosystem enhances education, entrepreneurship, gaming, content creation, and everyday communication.

Scenes range from Moroccan families enjoying immersive match coverage through TECNO AI glasses, to young entrepreneurs leveraging TECNO devices, and creators producing elevated content with AI-enabled smartphones and laptops.

“TECNO’s Power Your Moment manifesto speaks directly to this generation’s drive and resilience. TECNO AI doesn’t just enable—it powers the unstoppable momentum of Africa’s youth,” said Jack Guo, General Manager of TECNO.

Physical Activations Across AFCON Cities

TECNO is extending the campaign from screen to street with immersive on-the-ground experiences across AFCON host cities. These include:

• TECNO Pop-Up Stores
• Interactive Fan Zones
• AI-powered retail showcases demonstrating cross-device collaboration
• Innovation-led AFCON viewing parties

The activations will allow fans to explore TECNO’s ecosystem—from smartphones and wearables to PCs and imaging technologies—and experience how AI enhances photography, entertainment, and productivity.

Digital Campaigns and Creator Challenges

To deepen engagement, TECNO is launching a Pan-African creator initiative, #PowerYourMoment, running from November 28 to December 5. Young creators are invited to produce photos and videos inspired by four themes: Moment of Glory, Joy, Rising, and Creativity—using TECNO devices.

A TikTok LIVE challenge will run from November 28 to December 11, with a strong focus on Morocco, Algeria, and Egypt. Joeboy’s campaign soundtrack will unify the challenge across platforms.

At the end of the initiative, 60 top creators will be selected and flown to Morocco during AFCON 2025 to:

• Attend the Opening Ceremony
• Visit the TECNO Pop-Up Store
• Play in an exhibition match featuring AFCON legends
• Attend the exclusive TECNO Glory Night gala

A Fusion of Technology, Culture, and Football

As AFCON Morocco 2025 approaches, TECNO’s “Power Your Moment” campaign aims to celebrate African identity, fuel AI-powered creativity, and inspire the continent’s rising generation to seize new opportunities.

The brand says its mission goes beyond showcasing technology—it seeks to recognize, support, and elevate young African creators, entrepreneurs, and fans at a moment when football, culture, and innovation are converging.

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