It’s just like a dance competition – you get marked on your routines, your outfits and your make up too.
‘I’ve spent probably around the price mark of £20,000 on Minnie and she’s worth every penny.’
Minnie-Beau in a Union Jack two-piece and a wig which she competed in at her first pageant
Minnie-Beau has won eight titles since she started pageants aged 18-months and although someone commented on social media why does Jas dress her daughter like a ‘prostitute’ but she says it is not inappropriate
Jas has spent £1,500 putting her into pageants, as well as spending money on outfits and other accessories. The toddler competed in a flower-petalled bikini, pictured, in one pageant but Jas says she is not sexualising her little girl
Minnie-Beau’s closet is full of 300 designer outfits for the pageants including a corset-style dress and a ruffled two-piece bikini.
Jas said her daughter is ‘spoiled but she’s not a spoilt brat and she appreciates everything I give to her.’
Jas was 21 when she unexpectedly fell pregnant with Minnie-Beau and was determined that her daughter would never want for anything.
Jas said: ‘Before I had Minnie you could say I was a bit of a wild child, out all the time drinking with friends and all of my money went on that.
‘Now that I have Minnie, every penny I have goes on her and she’s completely changed my life for the better.’
Before Minnie was even born, Jas had spent thousands on her wardrobe, including a £300 christening dress.
When she was four-months-old, Jas took her to have her ears pierced so she could wear ‘lovely gold hoops’.
Minnie-Beau in her tutu and ankle-frill socks topped off with a large tiara with many jewels
Minnie-Beau puckers up for Jazz to apply her lipstick and glam her up
The toddler surrounded by her £600 collection of shoes in her girly bedroom decorated with florals
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Minnie-Beau had her ears pierced aged four so she could wear earrings
WHAT SHE’S SPENT ON MINNIE:
£15,000/N4.6m on designer dresses
£1,000/N300k on gold jewellery
£2,000/N600k pram
£400/N123k toy pram
£300/N92k electric Range Rover
£150/N46k bedding
£85/N26k wellies
£600/N184k shoes
£90/N27k wigs
£30/N92k makeup
£1,500/N461k pageant entry fees
Jas said: ‘I know some people don’t agree with it but haters are going to hate.
‘Everyone’s going to have their own opinions, and my opinion is my daughter was not too young to have her ears pierced.’
Minnie took part in her first competition, Miss South Cost in Dorset, when she was 18-months-old after Jas saw a television programme about pageants.
And the youngster dazzled the judges with her hair and eyelash extensions and £600 worth of outfits.
Her make-up regime included blusher, eyebrow pencil and coral lipstick and her tiny nails were painted white.
Jas said: ‘I try to stick to a bit of bronzer, some eyebrows, some mascara, maybe some false eyelashes a bit of lipstick and I do her hair.’
The toddler wore studs in her ears and blew kisses as she danced onstage, before taking the titles of Division Supreme Queen, Best Dressed and Best Personality.
She won eight titles before the age of two.
Jas said: ‘She got her pout from copying me and now everyone knows her for it – her personality is amazing.’
She has since competed in three more competitions and in total, Jas has spent over £1,500 on pageants and has no plans to slow down.
She said: ‘People have said that I’m sexualising Minnie but that’s their sick thoughts, not mine.
‘This is a controlled environment, a pageant, and in my eyes, it’s not at all sexualising your child – it’s all totally innocent.
Jas takes Minnie-Beau out for a stroll in her £2,000 pram around Plymouth aged 18-months
Minnie wears a Spanish designer dress and a bonnet aged 18-months-old
Minnie-Beau at a play area in her designer outfit and bonnet
Jas was a ‘wild child’ before but having her daughter calmed her down and made her more responsible
‘I don’t care what anyone says I work hard to provide for Minnie and we do what makes us happy.
‘She loves having her makeup applied and her hair done – straightened and curled.
‘We’re not harming anybody so what’s the problem?’
Jas currently lives at home with her mum Bridgette Sullivan, 46, an NHS worker, who can be disapproving of her daughter’s excessive spend but supports her regardless.
Bridgette said: ‘I suppose Jasmine does spoil Minnie-Beau by buying expensive dresses and pretty little bows, but isn’t that what mums are supposed to do?
‘She kind of hides the spending on Minnie’s dresses away from me but it’s her money isn’t it?
‘I don’t help Jasmine financially, she’s very independent and she buys all Minnie-Beau’s dresses and matching accessories herself.
‘She’s an amazing mum.’
Minnie currently owns 300 designer dresses, and Jas admits her own wardrobe suffers so her daughter can have the best.
Jas said: ‘She doesn’t wear any type of trousers and I certainly wouldn’t dream of putting her in jeans.
Minnie owns 300 designer dresses and has a full wardrobe, pictured riding a floral rocking horse
Jas argues that she doesn’t go out drinking and spends all her money on Minnie, buying her clothes and shoes
‘I would literally walk around with holes in my clothes so she could be in a beautiful designer dress.
‘I’m quite happy for her to grow out of clothes quickly, that means more dresses for me to buy.’
The preparation before a pageant is painstaking and often Jas is forced to resort to bribery to ensure that Minnie sits still while she is made up.
Jas said: ‘Sometimes if she’s a bit tired and she’s getting a bit tetchy I will give her a bit of ice cream or a teddy to hold just to cheer her up.
‘A little bit of bribery, just to get her to sit there and let me finish.’
For Minnie’s first pageant, she pouted in a glitzy £150 dress from America, a matching Union Jack crop top and skirt and white bikini, costing £90 in total.
The proud mum hopes that Minnie will continue to compete in pageants as she grows older.
And she is prepared to spend any amount of money to give Minnie the best start in life.
Jas said: ‘I afford Minnie’s wardrobe and her designer clothes by working hard and all of my money goes on Minnie.
‘I live with my mum and I don’t pay any bills. I don’t go out drinking and wasting money. Minnie is my life and I’d spend any amount to make her happy.’
